In January 2022, this ‘Electric E’ logo was selected by a panel of judges to appear in the Logo Lounge Book 13. It’s an extruded E, that leaves a lightning bolt in the negative space.
I had submitted the design because I was incredibly proud of how the logo had turned out. It was actually a rejected client logo, and while the name of the original company had the word ‘Electric’ in it, the design didn’t actually lend itself to the nature of their business. So the client was absolutely right to reject it.
After my video about the logo went viral on TikTok, several companies reached out to me asking to buy it. But because these companies varied so drastically in what they were able to spend, I decided to give everyone a chance at owning the logo and asked companies to pitch me why it was a great fit for their business. If I liked their ethos, I would give it away. After all, I had already worked the logo up into a number of formats, and with a little tweaking, a company in the energy or electrical space could just take this off the shelf and apply it to their business.
After reviewing all the proposals, I decided to give this brand to an electrician named Chloe Hulme from the South of England, who was going out on her own and starting her company Engage Electrical (a perfect double-E fit for the logo). Chloe was also starting a program called ‘Engage Her Trade’, which champions females in trade positions, aiming to teach classrooms some try-your-hand DIY sessions for teenage girls, and teaching victims of domestic abuse the skills to gain their independence.
A worthy fit, I’m sure you’ll agree.
